Startup providers come in three kinds. Ledgers like QuickBooks and Xero leave the bookkeeping and the tax return to you. Firms like Pilot and Fondo do the work on a set close schedule, at firm prices. Software like Finta keeps the books as transactions sync and files the returns.
Every tool on this list except NetSuite publishes its prices, but only one files your income tax returns with its own team. The table shows list prices on monthly billing and without promotions, as each vendor's pricing page showed them in November 2026.
| Tool | Free option | Paid plans start at | Higher tiers | Income tax returns filed for you |
|---|---|---|---|---|
| Finta | Formation plan, up to 500 lifetime transactions and 30 categorizations a month | Startup, $99/mo | Growth $499/mo, Enterprise by quote | Yes. Federal $500 with the Delaware franchise tax included, state returns $250 each |
| QuickBooks Online | QuickBooks Free, a new limited plan | Simple Start, $38/mo | Essentials $85, Plus $140, Advanced $340 | No |
| Xero | None (30-day trial) | Early, $27/mo | Growing $59, Established $97 | No |
| Puzzle | None (free trial) | Starter, $30/mo | Core $72, Complete $120, Scale $360 | Through a partner firm, from $1,250 a year plus $250 per state |
| Digits | None | Essentials, $65/mo | Core $100, Pro $250 | No |
| Wave | Starter, $0 | Pro, $19/mo | Wave Advisors bookkeeping from $179/mo | No |
| Zoho Books | Free while yearly revenue stays under $50K | Standard, $20/mo | Professional $50 up to Ultimate $275 | No |
| NetSuite | None | Quote only | Quote only | No |
Finta's $99 Startup plan costs more each month than every other published entry plan on this list. The bigger difference is the last column. With every other tool, the federal return, the state returns and the Delaware franchise tax go to a separate preparer with a separate bill, so the software price is only part of what the books cost you.
Here's how a year adds up for one example company, a funded Delaware C-corp that files in one state and has no finance hire, at the list prices above:
| Setup | Software for 12 months | Federal, state and Delaware returns | Year-one total |
|---|---|---|---|
| Finta Startup | $1,188 ($99 × 12) | $500 federal with Delaware included, plus $250 for the state return | $1,938 |
| Finta Formation, up to 500 lifetime transactions | $0 | $500 plus $250 for the state return | $750 |
| Puzzle Starter | $360 ($30 × 12) | Your preparer's fee for three returns | $360 plus the preparer |
| QuickBooks Simple Start | $456 ($38 × 12) | Your preparer's fee for three returns | $456 plus the preparer and the monthly categorization time |
None of these totals includes the Delaware franchise tax itself, which the company pays the state on top of the return. If your startup already pays an accountant for the returns, Puzzle Starter at $360 a year costs far less than Finta Startup at $1,188.
Finta is accounting software for US-based startups that connects to the accounts a startup already runs on, categorizes and reconciles every transaction, and then has Finta's accounting team prepare and file the company's taxes.
Finta connects natively to these accounts:
From those feeds, every plan keeps a live dashboard of cash, burn, runway and MRR (monthly recurring revenue). Every plan also produces an income statement, balance sheet and cash flow statement you can send to an investor or a 409A provider, the firm that values your common stock for option grants. Developer-founders can reach the same books through Finta's REST API or its MCP server, which connects Claude, ChatGPT and Codex.
Finta prices each tax return separately:
The accounting plans start with Formation, which is free for a newly formed company and covers 500 lifetime transactions and 30 categorizations a month. Startup costs $99 a month for 3,000 categorizations and Slack support, with a free trial. Growth costs $499 a month and adds departments and custom permissions, and Finta quotes Enterprise on a call. Mercury Perks gives Mercury customers 50% off Finta's first year.
"I exported my income statement and balance sheet within 10 minutes of sign up," wrote Ralph Rouhana, founder of Stempad, on Finta's homepage. Jacob Bank, founder of Relay, wrote that he "used to have bookkeepers managing Quickbooks and it was slow, clunky, error prone, and expensive."
Puzzle is AI-assisted accounting software built for startups. It connects to Mercury, Ramp, Brex, Stripe and Gusto, tracks burn and runway, and automates accrual work, the entries that book revenue and expenses in the month they're earned or owed, such as prepaid expenses and revenue recognition. Plans run from Starter at $30 a month to Scale at $360, with 12 months for the price of 10 on yearly billing, and Puzzle sells its software alone or with accounting services from its own accountants or a partner firm.
Puzzle fits a seed-to-Series B startup that wants accrual-basis books and already has an accountant for the year-end work.
Puzzle keeps the books, and an accountant files the federal return, the state returns and the Delaware franchise tax. Finta's team files those itself.
QuickBooks Online is Intuit's general-purpose accounting software for companies of every kind. Simple Start costs $38 a month, Essentials $85, Plus $140 and Advanced $340, and Intuit now offers a limited QuickBooks Free plan. If your CPA already works in QuickBooks, a QuickBooks file is the easiest thing to hand over at tax time.
QuickBooks assumes someone categorizes and reconciles every transaction each month, and at a two-founder startup that someone is a founder.
The real price of a $38 ledger is a founder's evenings or a bookkeeper's invoice.
Xero is cloud accounting software with US plans from $27 a month (Early) to $97 a month (Established), no per-user license fees, and Gusto-powered payroll as an add-on at $36 a month plus $6 per person. Xero fits a startup that invoices customers abroad or pays contractors in other currencies.
Digits is AI-native accounting software that categorizes and reconciles transactions with AI, connects to more than 12,000 banks, cards and payroll providers, and keeps the profit and loss, balance sheet and cash flow current. Essentials costs $65 a month, Core $100 and Pro $250.
Digits sold its in-house bookkeeping practice and now points founders who want a person reviewing the books to partner firms in its Accountant Directory.
Wave's Starter plan is free and covers unlimited invoices, estimates, bills and bookkeeping records. Automatic bank imports start on the Pro plan at $19 a month, so on Starter you enter or upload transactions yourself. Wave also sells a bookkeeping service, Wave Advisors, from $179 a month.
Wave is built around invoicing and getting paid.
Zoho Books is free for companies with yearly revenue under $50K, with one user plus one accountant. The Standard plan costs $20 a month ($15 billed yearly) and adds connected bank feeds and 1099 e-filing, and the plans run up to Ultimate at $275. Zoho Books makes the most sense when your CRM, invoicing or help desk already runs on Zoho.
The Zoho Books free plan has no bank feeds and ends once yearly revenue reaches $50K.
NetSuite is Oracle's ERP, a system that runs accounting alongside purchasing, inventory and multi-entity reporting. NetSuite fits companies with several legal entities, subsidiaries in other countries, and a finance team that runs a formal monthly close, the month-end process of reconciling and locking the books. Oracle doesn't publish NetSuite prices, so every deal starts with a quote.
NetSuite is a system for a controller to run, and setting it up is a project for a finance team.
The right startup accounting software depends on three things: how much money moves through the company, which accounts it moves through, and who will do the monthly work and the filings. Stage is the fastest way to answer all three.
A pre-revenue company with few transactions can run on a free plan, and the entity decides which one. A Delaware C-corp owes a federal return and the Delaware franchise tax even with zero revenue, so Finta's free Formation plan plus per-return filing fits. A one-person consultancy or service business that runs on invoices is the kind of small business Wave and Zoho Books are built for.
A funded startup needs books that are current every month, because investors expect burn and runway in monthly investor updates, and a 409A provider will ask for financial statements. Finta's Startup plan, Puzzle, or QuickBooks or Xero with a bookkeeper all meet that bar. The choice comes down to who closes the month and who files. Michael Melone, founder of 0pass, wrote on Finta's homepage that Finta lets him "prep investor updates, and get a good handle on seeing our burn" without having to "log into quickbooks or hire expensive accountants for bookkeeping or taxes."
A company with several entities, a controller and an annual audit needs an ERP such as NetSuite. Finta's Growth plan adds departments and custom permissions for a scaling startup, but an audit is the point to move off Finta.
A startup that banks on Mercury, spends on Brex or Ramp, bills through Stripe and pays people through Gusto already has nearly every transaction in a data feed with a merchant, a date and an amount. In Finta's data, only 0.0012% of transactions involve cash or checks. What's left for the accounting tool is categorization and judgment, which is why native connections to those five accounts decide whether the books stay current. At Finta, we raised the receipt requirement in our own Ramp account from $75 to $1,000, and we keep receipts only for the large purchases we may need to explain later.
Before you pick, check every account you use against the tool's integration list. A CSV upload every month is the work you were trying to stop doing.
Four tools on this list have a free plan, and each one stops at a different point:
No free plan files your taxes, though Finta's tax customers go on the free Formation plan automatically and pay only per return. A free plan stops paying for itself when a founder spends more time entering transactions than the paid plan costs, or when an investor asks for statements it can't produce.
Startups have three ways to keep the books:
Bookkeeping software records and categorizes transactions, and accounting software adds the statements and reports on top. Every tool on this list does both, so the decision that changes your month is who does the work.
Finta splits the work between software and people. The software does the categorizing and reconciling from your connected accounts, and Finta's accounting team does the filings.
William Liu, founder of Friends & Fables, switched from "another automated bookkeeping service + startup accountant" and said that "we spent weeks trying to get a straight answer from another accountant, and Andy gave us a clear answer within minutes of us sending the question."
A US C-corp owes tax filings from the year it incorporates, whether or not it has revenue. Nearly 25% of the companies we see at Finta incorporated on January 1st, which pushes the first federal return out by a full year. The first deadline a startup's books have to meet is a tax deadline, long before an investor asks for a burn number. These are the taxes a startup owes:
Each of these filings pulls numbers from the books, and the Delaware franchise tax shows how much those numbers can change the bill. Delaware starts its assessment from authorized shares. A company can pay less under a second method that uses its issued shares and gross assets, which are the total assets on its federal return.
Take an example company with 10,000,000 authorized shares at a par value of $0.00001, 8,000,000 shares issued, and $500,000 in gross assets at year end:
Delaware charges the lower of the two, so this company pays $450 with the $50 filing fee. The filing page shows the $85,165 figure until someone enters the issued shares and gross assets and clicks Recalculate Tax.
Most accounting tools stop at the books and hand the federal, state and Delaware deadlines to your CPA. Finta's team files them at the prices on its pricing page.
Use QuickBooks Online when a bookkeeper or CPA will run it, and think twice when a founder will. Accountants and investors are comfortable with QuickBooks because its reports come in the format they already work with. What investors need is a clean income statement, balance sheet and cash flow statement on request, and Finta exports all three.
For a US startup choosing between QuickBooks and Xero, the tiebreaker is usually which one your accountant uses. If you want an alternative to QuickBooks that a founder can run alone, look at Finta, Puzzle or Digits, and pick Finta if you also want the returns filed.
Switch accounting tools at the start of a month, ideally January 1. Export a trial balance, the list of every account's ending balance, from the old ledger, connect your accounts in the new tool, pull in the transaction history, and check that the opening balances match. Keep read-only access to the old file until the next return is filed. Bryant Lee, founder of Vaero, wrote on Finta's homepage that "it took less than 10 minutes to do our bookkeeping for the entire year."
The right accounting software for your startup comes down to who will do the work. A founder with an outside CPA does well on QuickBooks Online or Xero, and a venture-backed team with its own accountant should look at Puzzle or Digits. Bootstrapped service businesses can start on Wave or Zoho Books, and a multi-entity company with a controller belongs on NetSuite.
If your company is a US C-corp on Mercury, Brex, Ramp or Stripe with no finance hire, Finta keeps the books and files the federal return, the state returns and the Delaware franchise tax at published prices. Start on Finta's free plan or try the Startup plan free, connect your bank, and let Finta's team handle this year's filings.
The best alternative to QuickBooks for a US startup with no finance hire is Finta, because Finta keeps the books from your connected accounts and its team files your federal, state and Delaware returns. Puzzle and Digits are strong alternatives if you already have an accountant for taxes. Xero is the closest like-for-like swap, especially for startups that work in more than one currency.
Some CPAs dislike QuickBooks Online mostly because of the client files they inherit. A QuickBooks file that a founder set up once and categorized from bank-feed guesses means the CPA cleans up a year of books before preparing the return, and the founder pays for that cleanup. QuickBooks works well when a bookkeeper or CPA runs it from day one.
The best free accounting software for a startup depends on the entity. For a Delaware C-corp, Finta's free Formation plan keeps the books and feeds the tax filings that start at incorporation. A sole owner who mostly sends invoices will do well on Wave Starter or Zoho Books Free.
Most accounting software doesn't file a startup's taxes. QuickBooks, Xero, Puzzle, Digits, Wave, Zoho Books and NetSuite keep the books and leave the returns to a CPA or tax preparer. Finta is the exception on this list, because Finta's accounting team prepares and files the federal, state and Delaware returns. We put tax-only customers on the free plan automatically, since filing a return needs accounting data behind it.
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